West Caldwell Office

185 Fairfield Avenue,

Suite 4C
West Caldwell, NJ 07006

Our History

Anchor Financial Associates was officially established on January 1, 2020; however, the Anchor family has been working together as a team for decades.  David Crooks opened the practice shortly after graduating Bucknell University in May of 1983.  Mary Ward joined Dave in 1986 and has been the bedrock of the organization ever since.  In August of 2000, Gary joined Dave as a financial advisor, partner, trusted associate and friend.  Dave and Gary were elated when Mary Crooks joined the family business.  In February of 2012, the team joined LPL and established David M. Crooks & Associates and over the next five years, the practice expanded and prospered.  Tragically, Dave passed away in September of 2017.  The business seamlessly transitioned to Gary according to plan.  Evan joined the firm in late 2017 as an advisor and Gary’s trusted associate. Our practice continues to grow, and we welcomed Gina to the team in 2021 as our Client Service Associate.

For those of you who knew Dave, he had a zest for life.  One specific passion was his love of sailing.  On most Wednesday nights during the summer, you could find Dave on his boat with family, friends and business associates.  I am confident Dave had treated many of you to more than one enjoyable experience on his boat.  Dave was a dad, a husband, a mentor, a trusted business partner and a dear friend to us all.  To honor his legacy, we decided to rename the firm with a nautical theme.  With that, Anchor Financial Associates, LLC was born. 

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